Rin Concreek

Sometimes both businesses and consumers buy the same products and services. However, often, the products and services bought by businesses and consumers are different. This can be easily explained. Consumers are usually the end-users, while businesses acquire many products and services for their business processes. You buy milk and so does Ben & Jerry’s Homemade. But you are the one who consumes that milk, while Ben and Jerry’s Homemade use the milk to produce ice-cream. On the other hand, there are not many business that buy tooth-paste, while you can hardly ever find a person who doesn’t buy it. Likewise, I seriously doubt you have bought or will ever buy many of the products purchased by such companies as General Motors, General Electric, Apple, Coca-Cola and other large, medium and small businesses. Please note that the size of the business does not always determine the nature of the products bought by businesses. There are many really small companies that purchase products that many of us have not even heard of.

A man and his wife had the good fortune to own a goose which laid a golden egg every day. Lucky though they were, they soon began to think they were not getting rich fast enough, and, imagining the bird must be made of gold inside, they decided to kill it in order to secure the whole store of precious metal at once. But when they cut it open they found it was just like any other goose. Thus, they neither got rich all at once, as they had hoped, nor enjoyed any longer the daily addition to their wealth.